01538 702 524

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Contact Information

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Smithy Bank, Alton, Staffordshire, ST10 4AD

Contact Number:

01538 702 524

Office Hours:

9.00am to 9.00pm

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Finding us couldn’t be easier

Most people arrive in the area from the M1 or the M6. In either case, Alton Towers is signposted whilst you are still on the motorway. If you are travelling from the North-East down the M1, ensure that you leave the motorway at junction 24, not 25 which is also signposted for Alton Towers. (Junction 25 takes you on a wonderful scenic route which adds about an hour to the journey.)


Once you are off the motorway, you will be directed along the A50 towards Uttoxeter. Keep following the signs for Uttoxeter. As you near Uttoxeter, you will reach a roundabout where Alton Towers is signposted to the left if coming from Stoke (M6) or the right if coming from Derby (M1). This road is the B5030. Continue to follow this road and turn off to the left shortly after the JCB factory, when the signs for Alton Towers tell you to do so. You will now be on the B5032.


Follow this road, past Denstone Village, to the end and turn left over the hump back bridge (still following the Alton Towers signs). This is still the B5032. After about 1 1/2 miles, you will reach the Blacksmith’s Arms where you turn right into Alton Village. Bank House is 1/4 mile down this road, on the right, opposite the Londis shop.